Strategy and Planning
The e-centre assists resident companies with the development of strategies for growth including marketing strategies, technology strategies and other business strategy.
The e-centre uses its networks to identify experienced entrepreneurs and professional service providers to assist in specific ways.
Business planning is action-oriented and dynamic. Companies are assisted to produce plans that are clear, focused, flexible and robust. The aim is to minimise the time spent planning and maximise the time spent implementing.
e-centre recently hosted a webinar by a leading pricing consultancy atenga inc www.atenga.com
We are very pleased with how these have been received and plan to run them each quarter with Atenga. If you wish to be contacted prior to the next webinar please contact e-centre at
info@e-centremassey.org.nz
Atenga also provide specific training sessions to companies entering offshore, particularly North America, on pricing techniques and selling techniques for the US market.
For more information contact Steve Corbett at
s.d.corbett@e-centremassey.org.nz or Per Sjofors [
per@atenga.com]
Some of the topics that Atenga covered in the webinar.
- Good pricing practice is never more important than when your business relies on export income.
- How do you know the optimal price in a different market?
- How do you know what decision drivers your foreign customer has?
- How do you know if your marketing messages will be effective?
- Are you using a local partner?
- How do you know they know?
- How much will it cost you in time-to-market and cash to know if you are successful or not in your export quest?
Good pricing practice has the most immediate effect on your business, and is the least disruptive improvement practice you can implement. Most companies have scant pricing knowledge or skills. They rely on simplistic pricing methods like “gut feel”, “cost-plus”, “market price”, “15% below the market leader”, etc. These simple schemes lead to commoditization, eroding margins, lost profits and low growth rates, and will hamper a company’s effort to succeed with its export endeavor. A sound pricing strategy can combat commoditization and ensure export success; it leads to improved margins, higher profits, and higher growth rates.
Quote. Colin Roberts DHI Group -This was a superb webinar on how we can create more value for our business and our customers through a better understanding of our pricing mechanism
